Extrait :
Pew Research: 26% read news on mobile devices
Posted by Damon Kiesow at 4:02 AM on Mar. 1, 2010
Journalism.org
A new report from the Pew Center’s Project for Excellence in Journalism reveals that more than a quarter of Americans read news on mobile devices, and those who do are highly engaged participants as well as being voracious grazers of news and information.
The report, “Understanding the Participatory News Consumer,” examines the impact of digital media on news consumption and interaction behaviors. A section of the study focused specifically on the growth of mobile devices reveals that more than 80 percent of adults now own cell phones and 37 percent use their phones to access the Web.
According to Tom Rosenstiel, Director of PEJ, “Those numbers are only going to go up as the penetration of smart phones grows. The computer of the future is held in your hand.”
And, in fact, those figures mirror a recent report from the Federal Communications Commission, which studied both wired and wireless broadband connectivity in the United States. The FCC is currently pushing to expand the wireless spectrum available to mobile broadband providers in anticipation of strong growth in consumer demand for those services.
The PEJ report highlights the importance of that trend to media organizations. “What the data shows is people are increasingly looking for news at their convenience, and nothing is more convenient than the device in your pocket,” Rosenstiel said in an interview Friday…
