The yearly report about news audiences’ consumption patterns and attitudes shows that even though the demand for trusted and reliable information grew during the pandemic, the news industry faces significant business challenges.
The Reuters Institute Digital News Report is an annual treasure trove of data and insight for anyone interested in the news industry’s business and audience trends, and this year’s 10th edition of the report – released today – is not an exception.
This article highlights a few major themes that emerge from the wide-ranging report: read on for a summary of its main findings on trust, business models, digital subscription trends, news consumption on social media, and the news habits of the young.
Trust in news is up almost everywhere
Reversing the downward trend of previous years, trust in news is growing: 44% of survey respondents said they trust most news most of the time (an increase of six percentage points from 2020). Moreover, 50% said they trust the news they consume themselves, up by four points. But the figures vary greatly between the surveyed markets, with Finland having the highest levels of overall trust in news (65%), and the US the lowest (29%).
On the other hand, the relatively low levels of trust in news from search and social media continues, meaning that the trust gap between news in general and news found on social platforms is widening.