Intellectual Property and Youth
Young European citizens engage with intellectual property every day. As digital natives, they encounter IP online, and through their choices and habits they encounter it in the physical world. They are present and future users of the IP system, and as such, one of the keys to changing their attitudes and behaviours is to first understand what drives young people when deciding where to source online digital content or physical goods, when they are faced with the alternatives of respecting or ignoring the associated IP rights.
As a result, the EUIPO has so far released two IP Youth Scoreboards, which focus on young people aged 15-24 across the EU.
Subscription-based models for digital content appear to be gaining traction, but a slight rise in the purchase of counterfeit goods has been noted
- 51 % of 15 to 24 year olds in Europe say they have not used, played, downloaded or streamed content from illegal sources in the last 12 months.
- 21% of 15 to 24 year olds say they intentionally use illegal sources of digital content
- 22% claim to be willing to pay for subscription services for digital content if the fee is affordable
- 13% say they have intentionally bought counterfeits in the past 12 months