L’essor inexorable des réseaux sociaux dans le monde

Global Social Network Users 2020

The pandemic has fueled greater social media usage worldwide and prompted revisions to our earlier forecasts. We now expect the total number of social network users to rise 8.1% in 2020, to 3.23 billion—equivalent to 80.7% of all internet users.

The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. Facebook, Instagram, Snapchat, and Twitter are all gaining new users, though not all will benefit equally from 2020’s growth.

 How many internet users worldwide visit social platforms regularly?

An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020.

 Which countries have the largest populations of social media users?

China and India continue to rank first and second. As a result, Asia-Pacific remains the leading region, with 1.89 billion people using social networks in 2020.

 Where will the most new users emerge?

China will post the most sizable increase, with 58.3 million more users than in 2019. India will gain 31.8 million social network users, while Brazil will add 10.0 million.

 Is Facebook still the leading social network worldwide?

Yes. The share of internet users who use Facebook will increase in every region in 2020, and Facebook’s reach will remain unchallenged through 2024. But other platforms are registering higher annual growth rates.

KEY STAT: In 2020, 3.23 billion people, or 80.7% of internet users worldwide, will visit a social network at least monthly. In 2021, that number will reach 3.35 billion.

Lire : eMarketer du 8 décembre


Jean-Philippe Behr

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